Welcome back from anywhere you’ve been during the holidays 😎 We’re kicking in the season with 2 great speakers around Growth! 🚀
• « Acquiring your first customers » by Will Wong (Oscar Health, Dropbox, eBay, Twitch)
• « Hyper Personalization for Hyper Growth » by Guillaume Cabane (Apple, Mention, Segment, Drift)
Will Wong: Whether you’re looking for your 1st, 10th, or 10,000th customer, finding customers for your product will always be hard. In this talk, we will go over scalable and repeatable user acquisition tactics to get you started! Topics will range from digital marketing, SEO, email, partnerships, social and many more. Will is founder of Mission Street, a consulting group providing growth marketing services for US-based startups. Prior to starting Mission Street, Will has spent over 10-years growing startups. Will was the first digital marketer at Dropbox, recently led Growth Marketing at Oscar Health, and held various growth roles at: Twitch TV, eBay and other tech-based startups.
Guillaume Cabane: In this talk, he’ll reveal the strategies and tactics that have resulted in incredible growth in leads, revenue and conversion rates for their business. Hear from the mastermind of growth himself, how he was able to gain predictability to their revenue by staying laser focused on their buyer experience. If you’re a growth focussed B2B SaaS marketer you won’t want to miss this! Guillaume is the VP of Growth at Drift. Prior to joining Drift he was VP of Growth at Segment and Head of Growth at Mention. In addition to other marketing roles at French companies, Guillaume spent 6 years at Apple as the Business Development Manager for Europe Online B2B. Outside of work, Guillaume is a startup advisor, husband, father, cheese-eater and Pastafarian.