The digital transformation revolutionized our shopping behaviors. Buying books, clothes, music, furniture and much more over the internet is a procedure, which is completely embedded into our daily life.
Electronic commerce is in the end simply a term for describing a business or commercial transaction, which implies an information tranfer across the world wide web. This transformation, ranslated in many advantages for the modern consumer. In a incrementally busy and fast world, shopping for your home inventory could be seen as indeed a rather time-consuming activity. With E-Commerce, we get the possibility to spend our time more usefully since buying that new sofa is only one click away. Plus, you don’t have to pick it up yourself since it can be delivered directly to your doorstep and right into your living room!
So it is no wonder that more and more people shop online. For example, according to a German study called “The customer will be king again” (2012), 70% of Germans order all of their books, music, and movies on the internet. Amazon, with a revenue of 13 billion euros (Germany, 2016) is unrivalled king in German e-commerce sector.
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