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"Building for Mobile Growth" with Andy Carvell (Phiture, ex-Soundcloud)
04/18/2017 @ 12:30 - 14:00| Free
We’ve talked about building great apps on the product side and what are the dos & don’ts of the APP store…Now let’s discuss mobile growth with an expert in the field! ⚔
Andy Carvell is going to take us through the technical foundations of an app that’s built for growth, detailing the options and SDKs available to set up a strong tech stack that will provide levers for growth, including deep linking, A/B testing, marketing automation, monetization in your app & more ? ✅
After many years of developing console and mobile games – including the Nokia classic “Space Impact” – Andy went back to school to earn an MBA, specializing in Marketing Strategy. In 2012 he joined SoundCloud in Berlin to help the audio platform transition to mobile. Whilst leading a cross-functional, data-driven growth team at SoundCloud, Andy published the Mobile Growth Stack, widely adopted as an essential tool for marketers. Now, as a partner in Phiture, Andy consults clients on mobile growth topics, helping them to build and execute on a holistic mobile growth strategy ??
So come find out how to define your mobile growth strategy! ✌️