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CCOM 2019 | November 7 | Hamburg
In 2018, brand strategists spent around 7 billion euros on content marketing in Germany alone. According to a study by the Content Marketing Institute, these budgets will increase again by 9 percent in 2019. Are these costs effectively proportional to the demand generated? How does content marketing become content commerce? Which strategy is suitable to actually sell content?
These questions will be answered by the speakers at the Content Commerce Congress CCOM 2019 on 7 November in Hamburg. The event offers a wealth of different approaches and strategies for consistently focusing content planning and production on sales. Best cases will show how companies can successfully link content and commerce to make their marketing more targeted and efficient. Let yourself be inspired in keynotes and panels, discuss new solutions in content commerce and turn users into buyers, followers into customers, likes into sales.