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Das Diktat des Hashtags: the world between hashtag activism and hashtag marketing
February 14 @ 18:00 - 22:00| Free
Das Diktat des Hashtags | February 14 | Chemnitz
Prof. Dr. Andreas Bernard is the first speaker to enter our stage and illuminate our world between hashtag activism and hashtag marketing. The cultural scientist, journalist and journalist takes us into the principles of current debates and what this means for the advancement of digitization.
With our new event series chemnitz i / o, we want to make digitization tangible – for Chemnitz and beyond. With its high-quality input, chemnitz i / o should demonstrate what the digital transformation of the economy, politics and society means for our city and how it can lead to something productive, a digital outcome. chemnitz i / o is thus a starting point for designing the digital reality!
- 17:00 – 18:00: Checkin
- 6:00 pm – 8:00 pm: Lecture including question and answer session
from about 20:00 clock – open end: networks, checkout
About Prof. Dr. Andreas Bernard
Andreas Bernard, born 1969 in Munich, is Professor of Cultural Studies at the Center for Digital Cultures of Leuphana University Lüneburg. From 1995 to 2014 he was author and editor of the »Süddeutsche Zeitung«. He is currently writing the section “Ongoing Investigations – Notes from Everyday Life” for “ZEIT Magazin” as well as for the features section of the “Frankfurter Allgemeine Sonntagszeitung”. In the Fischer publishing houses appeared: “The history of the elevator: over a moving place of the modern age” (2006), “children make: new reproduction technologies and the order of the family” (2014), “accomplices of the recognition service: the self in the digital Culture “(2017) and last» The Dictation of Hashtag: On a Principle of Current Debate Formation «(2018).
About “Das Diktat des Hashtags” (2018)
Andreas Bernard – Das Diktat des Hashtags: About a Principle of Current Debate Building. Public debates are nowadays conducted via hashtag. With its help, the contributions are bundled and assigned: everything has to focus on a common catchphrase. This principle provides for greater visibility and orientation of collective arguments, but also has a risky and sometimes questionable consequence. Because the hashtag formally reinforces exactly what is criticized in terms of content: differences blur and differences become equal. Most recently, the #MeToo debate has made this problem visible. In his pointed portrayal, Andreas Bernard traces the steep career of the hashtag and shows convincingly how our current debates are structured by a principle that has become as casual as it is powerful. Anyone who wants to understand our public culture of discussion can not ignore this book. Release date: 24.10.2018.