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DCMN Open Night – Programmatic Radio
07/18/2017 @ 18:30 - 21:00| Free
Attention growth marketing experts and digital brand innovators! DCMN is launching an all-new events series focusing on YOU: the people changing the marketing industry, from startups to digital giants. Find out about the latest developments and intriguing ideas in this laid-back and interactive meetup.
For the first DCMN Open Night, we’re talking programmatic radio. As automation sweeps through the marketing industry, programmatic radio is the next frontier for media buyers and marketers alike. Join us on July 18 as we reveal how radio – far from being the legacy media we’re often told it is – is adapting and evolving to stay relevant in the digital era.
Get early insights into this new and rarely-discussed topic with specialist talks from:
► Martin Koch & Natalie Moll, Spotcom on “Programmatic Audio – data-driven strategies for performance-driven digital brands”
► Jan Poelmann, Adremes on “Programmatic Radio – how digital brands can reach their audience with programmatic strategies on VHF”
► Sebastian Göritz, DCMN on “How digital brands can measure the success of radio campaigns”
Doors open 18.00 with networking, drinks & pizza to follow the talks. See you there!