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"Designing for Emotional Impact" by Akarsh Sanghi (N26) & Moritz K. (Zalando)
05/16/2017 @ 12:30 - 14:00| Free
Good products work, but amazing ones bring joy & delight.✨
Designing for functionality is not enough anymore. Users want full experiences that are emotionally appealing.
So how can you spark passion in your users’ heart? ?
Marketers & advertisers have long since figured out that video is a super effective communication vehicle. According to AdAge, 69% of us would rather watch a video than read a product explanation. That is one hot fact! ?
In this workshop, Akarsh Sanghi and Moritz Kronberger will explore how to design products that create an emotional connection by leveraging the power of motion design. ?
In 45mins, you will learn:
● Why motion design is important for digital experiences, and how it can foster user engagement, trust, & satisfaction.
● How to leverage motion to create more emotional experiences for your users.
● How to draw inspiration from your environment to inform motion in your product.
Moritz is a designer from from Austria focused on creating unique and joyful interactions in digital products. By day he is working at Zalando’s innovation team, The Studio and at night working on building his own product, Marble. He loves burgers, electronic music and can be found zipping around Berlin on his UNU. ?
Akarsh is a designer and engineer from India currently working as a designer at N26. He co-created Marble along with Mortiz Kronberger. Previously he has studied, lived and worked in Delhi, Amsterdam, Copenhagen, Singapore and plans to continue his cross cultural wanderings. ?
This event is free & totally open. ?