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Find your Scalable Business Model with Lean Testing | September 3 | Berlin

Learn how to methodically test and validate your business model to get more traction. Then do an exercise to map and prioritize the most critical business assumptions you should test.


Finding the right business model is the key to exponential growth, and to raising money. But generating traction and growing is challenging, uncertain and risky. So then, how do we answer these most critical questions?

  • What’s the right product features we should build? And for who exactly?
  • What’s the best and most profitable way to make money?
  • What opportunities should we focus on and which ignore?


In this talk and PRACTICAL workshop with Javier from LEANcrush you’ll:

  1. Learn the the strategies to overcome the top mistakes startups make when searching for a winning business model. You’ll learn the 6-steps of Lean Testing with theory and case studies, learnt from his +12 years working as an entrepreneur, deal flow manager and product/CRO expert with high growth startups.
  2. Do HANDS-ON EXERCISE to identify and prioritize the critical business assumptions for your testing roadmap.


For starting or advanced entrepreneurs, looking for more growth/traction. Or Product and Innovation Managers looking to implement entrepreneurship in their Business.


18:15–18:30: Arrival
18:30–19:15: TALK: reduce your Business Model Risk with Lean Testing and Q&A
19:15–19:45: EXERCISE: identifying risk with Assumptions Mapping
19:45 – … Talks


Javier is an entrepreneur and lean product innovation expert. After a stay at Wunderlist, he founded Proudsugar and helped high growth businesses increase conversion rates and retention for 7 years. Projects include Pluto.tv (acq. Viacom), Moviepilot (acq. Webedia), Plug.dj, Open.me (acq. Threadless). He now runs LEANcrush, helping startups and corporate ventures to launch, test and discover scalable business models with lean innovation and discovery-driven growth.

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