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Free Seminar: Customer Marketing That Converts | October 26 | London

B2C retail is all about customer engagement.

In this session, we’re going to explore:

1. Who is your customer?
2. How and where can you engage with them?
3. Improving overall business performance.
4. Where do we go from here?

Format: 10:00 – 13:00
30 minutes – Networking & Nibbles
90 minutes – Main Session (as above)
60 minutes – Questions & Further Networking


Lara is a co-founder of The Tapestry Agency, with over 25 years’ experience of helping multi-channel retail marketers use data insight to engage better with new and existing customers.

She has seen both sides of the multi-channel retail fence. As a co-founder of the Abacus Alliance, the UK’s first transactional data co-operative, she worked with hundreds of retail marketers on data marketing solutions and as CMO Long Tall Sally, she managed a global marketing strategy across nine markets to deliver fashion to make tall women look and feel fabulous.

LinkedIn: Linkedin.com/larabonney

Nick has been working both as a consultant, trainer and expert in digital marketing since 2007. Working with over 350 brands through this time, there’s no question or problem he’s unable to help with.

In recent years, Spec has started offering more hands-on support to move the needle in small businesses. Gone are the days of simply ‘getting to number 1’; this is the age of business transformation.

LinkedIn: Linkedin.com/ntrueman
Website: Spec.digital

What They Say

“Lara is a go to person for anyone with a retail business.” Sara Sartorius, Owner of Pressed Gang.

“Nick is super knowledgeable, really relatable and engaging, and builds in plenty of time for individual queries. The courses cover the basics, but also go into a lot of detail about how to ramp your digital up a notch, even if you think you’ve got it all covered!” – past attendee through Digital Workshop.

Read more reviews from ‘Digital Workshop’ sessions: Trust Pilot 
More info: DigitalWorkshop.io

Who We Are 
Spec Digital – Propel your business with insightful digital consultancy

Other Details
Tickets may be revoked if you are not a Director or are currently in the wrong sector for this session. We apologise in advance and will contact you to recommend a more relevant event.

Snacks & hot drinks will be provided on the day. We recommend bringing your laptop, however we will provide notepads and slides from the front.

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