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How To Get 15 Million Downloads Without A Marketing Budget, May 16, Berlin

Launching an app can be a daunting thing. How do you grow without spending too many €€€ ?

We are happy to say that Le Wagon has found someone with an answer!

Mengting Gao is founder of Kitchen Stories, one of the fastest growing mobile cooking applications. She heads the business with Verena Hubertz since September 2013 and leads the product-related teams.

Kitchen Stories entered the mobile market in 2014 via an iPad application and has manage to acquire more than 16 million installations without any marketing spendings. Their unique art-product design and content compilation allows for a unique positioning in this competitive and ever evolving market.

Mengting will be presenting five of Kitchen Stories’ most important learnings for mobile product development.

Prior to Kitchen Stories Mengting has studied at WHU and gained experiences at BCG, Deutsche Bank as well as various other startups.


Le Wagon is Europe’s leading coding school for entrepreneurs and creative people. We are now present in 30 cities worldwide, with over 120 startups in operation, and have been rated the no#1 coding bootcamp worldwide on Course Report & Switchup! Our 9-week, full-stack web development course equips aspiring entrepreneurs, product managers, designers, and junior developers with the technical skills they need to build great products and startups!