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Knew how! – With strategy in marketing | September 19 | Frankfurt

No matter how good a company’s technology, product or service, it can not survive without its customers. But how do you identify who counts as potential customers, how do you reach the relevant target groups and how do you meet their requirements? These and many other questions will be discussed by our two speakers and give you practical tips along the way as well as report on your own experiences.

Our expert Rüdiger Frankenberger will first examine the choice and segmentation of target groups and explain with examples how start-ups can use this for marketing. Afterwards, Simon Tschürtz, founder and CEO of a tech start-up, will show why it is important to focus on target groups and their problems, and what opportunities, but possibly also pitfalls, result.

In the workshop part we will jointly develop target groups and relevant market segmentations. You will get to know suitable models and methods for start-ups. In addition, we will develop target group-specific marketing strategies for start-ups.

The event is free of charge for founders / start-ups, start-up enthusiasts and students.

Registration is required.

We look forward to you!


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