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“How to build and market a new product category” by Niklas Jansen, co-founder of Blinkist ? ?

Blinkist distills the key insights of 2 000+ bestselling nonfiction books into powerful 15-minute reads or listens for your mobile device.

One of the most exciting things you can do as an entrepreneur is create an entirely new product category. Some of the world’s most successful companies owe their success to the fact that they did not focus on incremental innovation but succeeded in creating, building, and converting people to a brand new market space ✈️

Creating a new category is incredibly hard. So the question is: how can you do it and make it stick?? ✅

In this talk, Niklas will provide actionable tips to help you:

– Build a team culture that focuses on learning
– Spot market opportunities and anticipate market changes
– Validate your ideas
– Convince users to adapt to this category and be catalysts for change

“Freestyle Product Management” by Alexander Linewitsch, Head of Product at Jodel ? ⚡️

Jodel is a mobile application that enables its users to obtain updates about their university and local area.

In a constantly changing world, products have to be adaptive. Facing new challenges can feel sometimes like banging one’s head against a wall and requires a new mindset. Alex will talk about how to accept things you don’t know and still make progress, with the insights & challenges that come from building a social product ?‍?‍?‍? ?

Alex accidentally got into the startup world with zero knowledge in Product Development but helped create processes and structures from the ground up. He’s gonna tell you how you can become a freestyle product manager and how to make it work ⚔