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Relaunch Konferenz – Digital Transformation

Attendees will learn  at Relaunch Konferenz on February 26, 2018 in Berlin about the key strategic challenges posed by digital transformation. Renowned experts shed light on all facets of digitization and provide important solutions, tips and insights to successfully master the digital transformation.

The conference will focus on the relevant topics of digitization: digital strategy, digital workplace, digital products and services, and digital communication.

Digital Strategy: The right digital strategy is designed to make the company more competitive and agile.

Digital Workplace: Management structures, areas of responsibility, workforce and the change in corporate culture must be designed. 

Digital products and services: In times of digitization, companies need to constantly rethink and optimize their business models, products and services.

Digital communication: customer proximity through social media, use of big data and personalization of content are enormous challenges. 


With around 300 participants, the relaunch conference has become a fixture in the event calendar of the digital economy in Berlin. A dozen lectures and panels not only provided a packed program but also provided important impulses for the digitization of medium-sized companies in particular. Again and again, the question of the first step was the focus of interest. According to the experts, companies are above all well advised to self-critically analyze their customers, their own corporate culture, and their business model. Without the help of third parties, so the unanimous opinion, this is hardly possible.

Benefits of participation
  • Overview of the opportunities of digitization in SMEs
  • Future-oriented technologies for digitization
  • Strategies and solutions for digitizing business models
  • Get to know the thinking and technologies of the Digital Economy
  • Successful instruments and methods for digital transformation
  • Knowledge update on all relevant topics of digitization