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The Rheinland-Pitch was founded by STARTPLATZ and members of the Cologne startup scene in April 2013 and is held on a monthly basis. The Rheinland-Pitch was initiated to give startups a chance to present themselves and to improve their local pitch level to an international standard. Three startups out of an average of 10 applicants get to pitch the audience of investors, media, peers and the general public the following week. For the audience as for the startups the whole Rheinland-Pitch is free of charge.