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Smart E-Commerce Meetup #14 | June 19 | Berlin

The 14th edition of our E-Commerce networking Meetup is coming up! Come around, grab a drink and enjoy the talks.
We are happy to have the following speakers on board:
“Mixing offline & online: Direct marketing as a conversion booster”
Anica & Tung from Deutsche Post will share insights on how to build a successful physical mailing marketing campaign as a conversion booster alongside the existing online-marketing tools, the Do’s & Dont’s and present use cases.
“It’s a people’s business! Why humans are essential in e-commerce”
Wolfgang worked in retail since 2006 (Senior Buyer at Peek&Cloppenburg, Chief Commercial Officer @ Outfittery, now CEO of Frekkls – humanizing eCommerce), and it blows his mind that eCom ever accepted conversions of 2 -3%, whereas in an offline store, everyone gets fired if the conversion is below 20%. What’s the reason? Best business is done between people. He has witnessed the digitalisation of supply, having given way to curators such as Outfittery, Trunkclub as well as to Influencer Marketing. Now the era is dawning in which everyone can participate in the new way of commerce – and create a people driven commerce again, in which not only products are matched with customers, but the ones who recommend and sell. His company is building the tech to empower all individuals and facilitate the before mentioned kind of business.
“Shipping as a challenge for e-commerce”
Jasper from SendCloud will be talking about current trends in shipping & customer expectations that online merchants face today. He will show you how to meet the high demands in 2019 with innovative solutions and thus grow successfully in the long run.
After the talks, you’re more than welcome to join our networking session and meet new faces. See you there!
Agenda:
6:00 – Arrival at 20th floor & drinks
6:10 – Intro and talks
7:10 – Q&A and discussion
7:30 – Networking
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