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Specialist Workshop: Best Practice in Marketing and Sales, April 16, Munich

In addition to the development of innovative products and services, marketing and sales are among the most important core competencies in growth-oriented companies. In this workshop, you will discuss “Best Practice Approaches” in the context of complex sales processes with the goal of making marketing success reproducible. In particular, you will receive valuable information and tools on challenges such as positioning, customer benefit, product / market matrix, sales logic, campaign and sales tunnel management, buying center analysis, SPIN-selling, etc.