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The strategy summit on 15th and 16th of November in Berlin invites to discuss recent developments together with field colleagues of e-commerce, marketing and sales. Networking sessions and workshops are the best opportunity to exchange opinions. A great ending is going to be given by the evening dinner for all attendees which takes place close to the Alexanderplatz including a view on the Berliner TV-tower.
E-commerce is no longer a simple marketing tool, in the B2B area it has the potential to become an important component of the whole e-business. Therefore it is essential to create a good digital strategy which needs a focus on the business model. Putting the customer in the center by adapting to the new developments of digital natives taking over from digital immigrants is going to be one of the main points in every business model of companies.
Who is going to speak about successful ideas and strategies?
• Rüdiger Felleisen (Head of eBusiness) – ALOIS KOBER GmbH
• Thomas Berger (Vice President Digital Business) – Miltenyi Biotec GmbH
• Thomas Burger (Head of Marketing Operations) – SICK AG
• Fabian Ertinger (Head of Product Database Marketing) – Festool GmbH
• Alexander Wachter (Prokurist + Vice President eCommerce & Customer Support) – manroland web systems GmbH