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As the digitization brings not only new techniques but also changes customer requirements it is important for companies to see the chances of digital methods. Can virtual and augmented reality be a way to design the customer journey and experience?
On the 28th and 29th of November heads of marketing meet on the strategy summit in Berlin to work out new strategies for those new challenges in workshops and arranged slots for conversations. A dinner in the end on the lounge ship Stralau going through Berlin on water invites for relaxing talks as well.
Who is going to speak about successful ideas and strategies?
• Dr. Yves Stalgies (Unit Lead Marketing Hub, Otto GmbH & Co. KG)
• Manfred Meindl (Leiter Handelsmarketing und Online-Marketing, VAUDE Sport GmbH & Co. KG)
• Jakob Kwiatkowski (Vice President Digital Marketing & Corporate Design, Freudenberg Sealing Technologies GmbH & Co. KG)
• Michael Masuch (Leiter Digital Commerce ROBINSON & TUI MAGIC LIFE, TUI Deutschland GmbH)
• Martin Gaubitz (Leiter E-Commerce und Online Marketing, J. Schmalz GmbH)