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How does the right change to digitization for your company suitable to customers and products look like?
The strategy summit gives answers: A speaker of easybank AG will explain how their new digital business model is being developed. The presentations of B. Braun Melsungen AG and Swiss Life Deutschland will be about adapting marketing and communication to new customer behaviors, which come along with the digitization. In addition to the presentations, business strategies will be discussed in workshops. Attendees are Heads of marketing, brand management and Social Media.
Especially networking will get a lot of attention, which is prepared via an online event tool to meet the right people at the event.

One highlight is the networking dinner at the PURO Sky Lounge, which offers a 360 degree view on the capital.