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We believe that the companies of the creative industries and cultural institutions are ‘guardians of treasures’. Because all works of art and all creative products will eventually become digital content, which can be formed into new experiences, brands, products, services and businesses, reaching new audiences and creating new markets.

THE ARTS+ is the place where creatives, investors, museums, creative brands, technology companies, architects, publishers, politicians, producers and scientists create pioneering partnerships.

This year, once again, parallel to the Frankfurter Buchmesse (11-15 October 2017), a showroom and lab will take shape in Hall 4.1 that demonstrates interdisciplinary synergies for the smart use of creative content.