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Your toolbox for product thinking

The Product Field is a comprehensive model and tested toolbox for Product Thinking. It is a canvas not only about the core of your product, its value proposition, but also about the context for its development – the idea it embodies, the value it creates, the market it caters and the resources it utilizes. Thus, this course will  help you find the right core-/context-fit for your product. Successfully implemented in several companies and startup accelerators, the Product Field is the perfect tool for startups, driving you to innovative Product Thinking and helping you to screen your project and navigate it to success.



  • create a shared understanding of product innovation in your team
  • survey and navigate the context you’re working in
  • design and refine your value proposition
  • identify potential for improvement and the tools to realize it
  • stay honest, escape delusions and avoid blind spots