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WeChat: a World Without Apps and Websites | May 14 | Berlin

In our workshop, WeChat expert Sven Spöde will be presenting an intensive day around WeChat, China’s No. 1 messenger, on May 14, 2019 in Berlin, which is becoming more and more like a Swiss Army knife, making websites and apps obsolete. How can marketing and digital business models look in a platform world? In the workshop you will get to know the beautiful new digital platform world of WeChat and brainstorm how business models and marketing can be implemented in such an environment. The workshop is exciting for anyone who either has China as their target group or enjoys exploring a digital world of the future with us.

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